HEROThe herbal egg trend
Entrepreneurs across India are introducing herbal-enriched eggs as a premium health product, feeding hens specialised diets containing tulsi, turmeric, ashwagandha, and oregano.
Aditya Gupta's EggsnEggs (Bhopal) uses over 250 herbs in a patented feed formula (patent received June 2024). He's filed five additional Indian patent applications and three U.S. applications. The eggs are naturally "low in cholesterol and rich in Omega-3 and Omega-7 fatty acids."
Eggoz (Gurugram) doubled revenue to Rs 130 crore in 2025 with selenium-fortified eggs. Other brands include Henfruit, Eggnest, Abhi Eggs, and Good Eggs.
Feeding birds herbal supplements definitely changes the nutrient profile.— Nutritionist Nida Fatima Hazari
Market and consumer appeal
Regular eggs sell for Rs 6 each, while herbal variants retail between Rs 9–16. Current market share is approximately 0.1%, though growing. The odourless quality attracts strict vegetarians previously averse to eggs, potentially broadening India's vegetarian protein sources.
Some farmers dispute marketing claims. One poultry operator called herbal eggs a "marketing gimmick," while another stated protein content cannot vary between egg types.