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Supply Crunch Leads to Rise in Poultry Prices in Kerala

Broiler hits ₹150/kg post-GST as Kerala & Tamil Nadu farmers cut production

As per a report in The Hindu Business Line, Keralites are spending more on chickens despite the advent of GST, which virtually nullified VAT on poultry meat. Despite placing broiler chicken under the zero tax categories in the post GST regime, retail prices started moving northwards, touching INR 150 a kg after witnessing a drop of INR 11 a kg on July 1 followed by an INR 9 reduction on the subsequent day.

Binny Ematty, State president of the Poultry Farmers & Traders Committee, attributed the surge to lower production in Kerala and Tamil Nadu on the fears of a price drop in the GST era. Coupled with this, the majority of small-scale poultry farmers sold their stock at higher rates in the last few weeks and was reluctant to start breeding new stocks.

This has created a shortage in the market and impacted chicken arrivals, he said. Hailing the introduction of GST on poultry, Emmatty said that "nil tax" on broiler chicken would encourage consumption of poultry meat, a major source of protein for the common man, at affordable rates. Kerala is the only State levying a 14.5% VAT rate on broiler chicken and poultry feed and the removal of all these taxes is expected to benefit both consumers and poultry farmers in a big way. Roughly, broiler chicken sales in Kerala stood at 1 crore kg a week, valued at INR 4,000 crore. The State achieved 80% self-sufficiency in production of poultry meat, with Tamil Nadu supplying the balance, he added.

Meanwhile, the Kerala Hotel and Restaurant Association has sought government intervention to arrest the price rise under GST after waiving purchase tax. They blamed traders for the artificial hike — saying they had raised tax at INR 30 per kg. There were also apprehensions over the dumping of live chicken from Tamil Nadu as the cost of production is 15-20% lower. This may impact domestic production, sources in the trade said.

Key Highlights
  • Broiler price hit ₹150/kg despite GST zero tax
  • Kerala & TN farmers cut breeding pre-GST
  • Kerala 80% self-sufficient · TN supplies the rest
  • Weekly sales: 1 crore kg, ₹4,000 crore
  • Hotel & Restaurant Assn. flags ₹30/kg artificial hike
Market Snapshot
Retail Peak₹150 / kg
Pre-GST VAT14.5% (Kerala only)
Weekly Sales1 crore kg · ₹4,000 cr
Self-sufficiency80% (TN supplies 20%)
SpokespersonBinny Ematty, PFTC

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