IPEMA Makes an Impression in the Russian Market

The participation marks a strategic entry into one of the world's largest poultry markets, where shifting trade dynamics have created new opportunities for Indian equipment manufacturers.

Sri Rajnish Patidar, Deputy Head of the Economic Wing at the Indian High Commission in Moscow, visited the IPEMA stand and expressed commitment to promoting Indian poultry equipment in Russia.

Mr. Gushchin Viktor Vladimirovich, a distinguished Russian poultry scientist and government laureate, visited the IPEMA booth and expressed willingness to attend Poultry India's November 2024 show in Hyderabad.

IPEMA and Dr. Sergey Shadaev of the Eurasian Poultry Association developed a detailed roadmap focusing on connecting key players:

• Regular exchange of trade delegations between India and Russia
• Joint technology demonstrations and pilot projects
• Long-term distribution partnerships for Indian equipment in Russia and CIS countries

The current geopolitical landscape has created significant demand for agricultural modernisation in Russia. Russian buyers are actively seeking:

• Poultry pharmacy and vaccines
• Battery cage systems and housing equipment
• Automated feeding equipment
• Climate control and housing solutions

These are all product categories where Indian manufacturers are highly competitive on both price and quality — creating a natural fit for market entry.

IPEMA's successful presence at the Russia Expo demonstrates the growing international footprint of Indian poultry equipment manufacturers. The association continues to explore new markets across Eurasia, the Middle East, Africa, and South-East Asia to expand export opportunities for its members.