IPEMA–Poultry India commemorates Shri Chitturi Jagapati Rao as a transformative figure in India's poultry sector. He served as Chairman of Srinivasa Farms and was recognised as "Poultry India Legend" in 2015 during the 9th Poultry India Expo edition.

He built integrated poultry operations, hatcheries, and breeding programmes. He emphasised quality, efficiency, and farmer empowerment. He mentored professionals and fostered community within the industry.

He received the "International Egg Person of the Year – 2023" award in recognition of his outstanding contribution to the global egg industry.

His core philosophy held that "poultry is a living business requiring dedication, discipline, and ethical conduct."

His approach was characterised by integrity, foresight, and inclusiveness, with his influence continuing through Srinivasa Farms and the professionals he inspired.